Last Updated: 6.13.2002
Table of Contents Table of Contents...................................................................................................1 Introduction to PayPal Single Item Purchases...........................................................2 Making the Payment..............................................................................................3 PayPal Single Item Purchase Button Factory.............................................................7 Calculating Shipping and Sales Tax.......................................................................13 PayPal Single Item Purchases HTML Code.............................................................17 Pre – Populate Your Customer’s PayPal Sign-Up....................................................21 Frequently Asked Questions.................................................................................23
THE PAYPAL SINGLE ITEM PURCHASES MANUAL 2Introduction to PayPal Single Item Purchases Collect payments from your website PayPal makes it easy to accept payments for single items through your own website. The Single Item Purchases feature can be implemented in minutes, giving you easy access to business from PayPal’s over* D E M O * members, and any other buyer on the web. Because using Single Item Purchases to send and receive payments is secure, both you and your customers remain protected. PayPal automatically encrypts your confidential information using the Secure Sockets Layer (SSL) protocol with an encryption key length of 128-bits (the highest level commercially available). Your customers will not need to share their private financial information (e.g. credit card or bank account numbers) during the transaction, so they can complete payment while retaining security. The flexibility of our Single Item Purchases feature will keep your website working for you. You can accept payments from current P* D E M O *rs as well as people who have just signed up for our service, and you won’t lose your customers after they have made a purchase—the payment process lets you return buyers to your website, not * D E M O *o ours. Other benefits of Single Item Purchases include: Easy to implement - no CGI scripting necessary No up-front costs - you'll have the same low fee schedule used when you receive other PayPal payments Sell with ease - PayPal maintains detailed transaction records * D E M O *ite Improve buyer experience - with customizable buttons and secure payments, happy customers become repeat customers Get the most out of your website today: start using Single Item Purchases! ©2002 PayPal. All Rights Reserved
THE PAYPAL SINGLE ITEM PURCHASES MANUAL 3Making the Payment A visual tour of PayPal’s Single Item Purchases Bob, who is new to PayPal, is going to purchase a copy of the book The History from Alice’s website. What Your Customer Sees Step 1: Bob goes to Alice’s website and presses the “Buy Now” button. Step 2: Bob is taken to a PayPal Payment Details page which shows the * D E M O *the payment he is about to make. Step 3: Bob is prompted to l* D E M O * PayPal account, but he is not already a PayPal member, so he cli* D E M O *sign up link. ©2002 PayPal. All Rights Reserved
THE PAYPAL SINGLE ITEM PURCHASES MANUAL 4Step 4: To pay for his purchase, Bob is prompted to add a credit card enter his email address and password, creating his new PayPal account. Step 5: Bob is taken to a Confirmation page containing the details of his purchase. Because Alice has activated Profile-based Shipping for all of her transactions, the Shipping amount for this purchase ($2.00) is automatically added to Bob’s purchase. He presses the “Pay” button to complete his purchase. To learn more about automatically calculating Shipping for all of your transactions, see page 13. ©2002 PayPal. All Rights Reserved
THE PAYPAL SINGLE ITEM PURCHASES MANUAL 5Step 6: Bob is taken to a payment completion page where he sees the details of his transaction. He is also given Alice’s customer service email address. He presses the “Continue” link and is returned to a page on Alice’s website, which she specified when she created her payment button. Step 7: Bob receives an email receipt for this transaction, confirming his payment and including a copy of his Payment details. ©2002 PayPal. All Rights Reserved
THE PAYPAL SINGLE ITEM PURCHASES MANUAL 6What You See Step 8: Alice receives an email notification of Bob’s payment. Step 9: Alice logs into her PayPal account to check the payment Bob has sent. Step 10: The funds from Bob’s payment are now reflected in Alice* D E M O *ccount balance. She ships the book to Bob, her satisfied customer. ©2002 PayPal. All Rights Reserved
THE PAYPAL SINGLE IT* D E M O *S MANUAL 7PayPal S* D E M O *Purchase Button Factory The easiest way to create PayPal Payment Buttons One Single Item Purchase button can be used to sell a single Mozart CD for $15, or, if you choose, it can allow your customer to purchase multiple copies of the same CD at once. If, however, you would like to sell a Mozart CD and a Beethoven CD, you will need to create separate Single Item Purchase buttons for each item or use PayPal’s Shopping Cart. Follow the steps below to create every one of your Single Item Purchase buttons. Getting Started: - Login to your PayPal account at www.paypal.com - Click on the “Sell” tab - Select the “Single Item Purchases” link under the “Sell on a Website” heading to get to the Button Factory 1. Enter the details for your item (All fields are optional): Item Name/Service Enter the name of the item or service you wish to sell. If you do not enter anything in this field, your customers will be able to complete it at the time of purchase. PayPal recommends entering an Item Name to make it easier for you to ship the order. Item ID/Number If you have a* D E M O *cking number for your item, enter it here. This field will not be displayed to your customers at the time of payment, but they will see it in their transaction details on the PayPal website. Item Price Enter the price of the item you wish to sell. If you do not enter anything in this field, your customers will complete it. PayPal recommends entering an Item Price to make it easier for you to collect the correct amount. 2. Choose a payment button to put on your website If you are going to be receiving payments from your website, choose the image for the button you would like your customers to press to make their purchase. To display your own image, enter the URL of the image’s location in the URL field. If you are creating an email link, skip to Step 3. ©2002 PayPal. All Rights Reserved
THE PAYPAL SINGLE ITEM PURCHASES MANUAL 8If you do not have additional details to add to your button (such as sales tax, shipping, or your logo), click Create Button Now. Otherwise, click Add More Options. 3. * D E M O *d Sales Tax Shipping Cost Calculation If you have already specified shipping rates in your Profile, they will be listed here. To learn more about charging for shipping, please see “Calculating Shipping and Sales Tax” on page 13. Sales Tax Calculation If you have already specified your sales tax rate from your Profile, it will be listed here. To learn more about charging for sales tax, please see “Calculating Shipping and Sales Tax” on page 13. 4. Add Option fields to your button Let your customers specify information about their purchase by creating an option field. You can use Option fields to specify things like color, size, or gift-wrap. Options must not change the price of an item, but let you collect additional information from your customer without extra email communication. Each Single Item Purchase button may have up to two option fields, and you use a drop-down menu or text box to collect the information. Unfortunately, Option fields cannot currently be used if you are creating an email hyperlink. If you would still like to send out Single Item Purchase links in emails, you may try either sending an HTML email, providing a link to the Single Item Purchase button (with Option fields) on your website, or asking your user to include the optional information in the “Note” field. Option Field Type Choose the type of option field: drop-down menu or text box. If you choose drop-down menu, you will enter the different choices. If * D E M O *text box, your customer will enter his choice. Option Name Enter the name of your option. There is a 60-character limit on Option Names. Drop Down Menu Choices If you are using a drop-down menu, enter your menu choices. There is a 30-character limit per choice, with a maximum of 10 choices. Use a carriage return (press ‘Enter’) to separate each choice. ©2002 PayPal. All Rights Reserved
THE PAYPAL* D E M O *M PURCHASES MANUAL 9 5. Display Your Logo Add Your Logo Customize the look of your PayPal payment pages by adding your logo. This ima* D E M O *ust be 1* D E M O *xels in size, will appear in the upper left hand corner of the page when your customer presses your Single Item Purcahse button. If your image is hosted on a secure server (if the URL begins with “https:”), select the “https:” radio button. If your image is hosted on a non-secure server (if the URL begins with “http:”), select the “http:” radio button. We recommend hosting your image on a secure server, which will improve the performance of the PayPal payment pages. If you leave this field blank, your Company Name (if you have a Business account) or your email address (if you have a Premier account) will appear in large font in the upper right hand corner of your payment pages, and PayPal’s logo will appear in the upper left. 6. Customize Your Buyers’ Experience Successful Payment URL Enter the URL where you would like to send your customers after they have completed payment. Once your customer has * D E M O *is payment, he will see a payment completion page. From this page, he will press the `Continue’ button and return to the Successful Payment URL you have specified. If you do not enter a Successful Payment URL, customers who cl* D E M O *nk will be taken to a PayPal web page. Cancel Payment URL Enter the URL where you would like to send your customers if they cancel their payment at any point in the Single Item* D E M O *ayment flow. If you do not enter a Can* D E M O * URL, customers who click this link will be taken to a PayPal web page. 7. Miscellaneous Quantity If you would like to let your customers purchase more than one of your item or service, choose ‘Yes.’ Your customers will then be prompted to enter the number of items they want to buy. If you choose ‘No,’ the quantity will be set to 1, and your customers will only be able to purchase one item per payment. ©2002 PayPal. All Rights Reserved
THE PAYPAL SINGLE ITEM PURCHASES MANUAL 10 Shipping Address If you would like your customers to be prompted to provide a shipping address, choose ‘Yes’. If you choose ‘No’, your customers will not be asked to provide a shipping address. 8. Collect additional information from your customers Note Select “Yes” if you would like your customers to be able to include a note to you with their payment. If you select “No,” your customers will not be given the opportunity to include a note. Note Title If you are allowing your customers to include a note with their payment, you may choose a title for the note field. By including a title, you can prompt your buyers to enter specific information (like a User ID) or special * D E M O *s. There is a 40-character limit on your note field title. If you do not enter a title, your customers will see ‘Special Instructions (optional)’ as the note field title. 9. Choose an email address to receive payment If you have more than one confirmed email address added to your PayPal account, you can specify the address at which you would like to receive your email payment notifications when your customers pay you. 10. Copy and Paste the Single Item Purchase code When you have finished filling out the Single Item Purchase Button Factory form, press the `Create Button Now’ button. If your customers will be making purchases through your website: Copy the code from the first text box (titled “For Web Pages”) by highlighting all of the text and pressing Ctrl+C or right-clicking on your mouse and choosing Copy. In your website files, open the code for the web page from which you wish to collect payment. Paste the code you just copied into your web page file wherever you would like the image to appear (typically, next to the description of the item or service) by either pressing Ctrl+V or right click* D E M O * mouse and selecting the paste option. ©2002 PayPal. All Rights Reserved
THE PAYPAL SINGLE ITEM PURCHASES MANUAL 11HMTL Tips: Please ensure that the HTML code on your web page exactly matches the code you copied from PayPal. Some HTML editors may add, delete, or change some characters in your code. If this is the case, change the code on your web page to exactly match the code you copied. Be sure that when you paste the HTML code for your button, you are pasting this information into a field that accepts HTML code. If you paste this code into a standard text field, the code will be posted on your web page as text. For more tips on placing your button on your web page, please see the FAQ on page 23, or see the Help section of your web page editor. If you will be sending your customers the payment link via email: Copy the code from the second text box (titled “For Emails”) by highlighting all of the text and pressing Ctrl+C or right-clicking on your mouse and choosing Copy. Open the email you wish to send. Paste the code you just copied into your email by either pressing Ctrl+V or right clicking on your mouse and selecting the paste option. When your customers receive the email, the code will appear as a link. Clicking* D E M O *ill take them to your PayPal payments page. 11. Testing the Button and/or Link Now that you have the HTML code in your website or in your email, you should test it out. Click on the link in the email or press the button on your web page. A PayPa* D E M O *yment page should appear with payment details you specified. ©2002 PayPal. All Rights Reserved
THE PAYPAL SINGLE ITEM PURCHASES MANUAL 12Because your PayPal us* D E M O *ion is saved in a cookie1 on your computer, you will see your own PayPal username. Your customers will not see your username. Instead: If your customer is already a PayPal member, he will see his PayPal username here. If your customer is not yet a PayPal member, he will see a signup page. To view this from your computer, click the link that says “If you are not Bob Smith, Click Here Remember: you will not be able to test the full payment flow, as the PayPal system does not permit you to make a payment to yourself. To view a sample payment flow, see “Making the Payment” on page 3. 12. How You Get Your Money After your customer has made his payment: Learn more about payment-related notifications on page 15. 1. You will receive an email notification of the payment. 2. Your customer will receive an email * D E M O * the payment. 3. Your PayPal account will reflect the payment (you can view this information from your account history or download it as part of your history transaction log). 1 Cookie: A cookie is information that a website puts on your hard disk so that it can remember something about you when you visit the website later. For more information, see "What Is a Cookie" in the FAQ at th* D E M O *is manual. ©2002 PayPal. All Rights Reserved
THE PAYPAL SINGLE ITEM PURCHASES MANUAL 13Calculating Shipping and Sales Tax How to automatically charge shipping and sales tax on all payments You can set up your PayPal account to automatically calculate and charge shipping and sales tax when you are sent a Single Item Purchase payment. Getting Started: - Log in to your PayPal account at www.paypal.com - Click on the `Profile’ subtab of the `My Account’ tab - Choose either `Sales Tax Collection’ or `Shipping Calculation’ in the ‘Selling P* D E M O * column Sales Tax Collection You can c* D E M O *in-state customers sales tax by choosing your State (e.g. California) from the drop down menu and entering your Tax Rate in the Tax Rate field. Press the “Update Preferences” button to save your changes. All of your cu* D E M O * reside in the state you selected will automatically be charged the sales tax rate you chose. PayPal does not automatically calculate sales tax rates because they can vary by city. Shipping Calculation Determine whether you would like to charge your customers Shipping as a flat amount or a percentage of the total purchase amount. Flat Amount The flat amount is charged based on the subtotal of a purchase. Example 1: Flat Amount Shipping Calculation Your flat amount settings are: $10.00-$49.99 = $3.00 $50.00-$99.99 = $6.00 If your customer’s subtotal is $36.50, he will be charged $3.00 for shipping, making his total purchase $39.50 If your customer’s subtotal is $66.50, he will be charged $6.00 for shipping, making his total purchase $72.50 ©2002 PayPal. All Rights Reserved