A Short History of
For 125 years, we have been refreshing the world.
1880s1886 May 8. Coca‑Cola is created by John S. Pemberton and served at Jacobs’ Pharmacy.* D E M O *s a day are sold during this year.Company accountant, Frank Robinson, names the drink “Coca‑Cola,” and thinking the two Cs would look well in advertising, pens the famous Spencerian script logo. The rst newspaper ad appears * D E M O *Coca‑Cola as a “Delicious and Refreshing Beverage.”1887Co* D E M O *rst used to promote Coca‑Cola.John Pemberton registers his “Coca‑Cola Syrup and Extract” label as a copyright with the U.S. Patent Oce. 1888Asa Candler begins to acquire personal control of the Coca‑Cola formula and patents from John Pemberton and his partners.“Drink Coca‑Cola”“Delicious and Refreshing”
1890s1891 Calendars are rst used for advertising by Asa Candler. Note the ad for De‑Lec‑Ta‑Lave, a mouthwash that is also sold by Candler. After 1892, he focuses his energies exclusively on Coca‑Cola.1892 Asa Candler, who began to acquire The Coca‑Cola Company in 1888, nalizes the purchase and incorporates The Coca‑Cola Company as a Georgia Corporation.An advertising budget of $11,000 is authorized.1893 The Coca‑Cola Spencerian script trademark is registered with the U.S. Patent oce. At the Company’s second annual meeting, the rst dividend is paid to investors.1895 Asa Candler declares in the Annual Report that Coca‑Cola is sold and drunk in every state and territory in the Un* D E M O *.1896Soda fountain urns and clocks are rst used for advertising purposes.1898The rst building is erected for the sole purpose of housing The Coca‑Cola Company. It is quickly outgrown as the Company moves to larger quarters ve times in the next 12 years.1899The rights to bottle Coca‑Cola in most of the United States are sold by Asa Candler to Benjamin F. Thomas and Joseph B. Whitehead * D E M O *oga, Tennessee, for $1. Chattanooga becomes the rst city to bottle Coca‑Cola under the contract.“A Delightful Summer or Winter Beverage”